Control what Google and AI say about you

When someone looks you up, or asks ChatGPT about your industry, the answer comes from what is already published. We build that, and then we keep an eye on it.

✓Get listed. Wiki listings in your name, so Google knows who you are
✓Get published. Real articles in real outlets, written with you
✓Get found. Google and AI answers that name you, correctly
✓Get watched. A short report every month showing what changed

Check my name, free See what it costs

From £350 a piece, or £1,500 for the complete record. No contract.

Our founder’s own panel · Google, 22 September 2026

01What does Google say about you?

Your name, and your specialism, visible before anybody scrolls.

The top of the page for your own name. This is the whole first impression, it forms in about two seconds, and almost none of it sits on a page you own.

The job title sits directly under the name, printed by Google itself
The photographs, the profiles and the facts are all one entity
It adds credibility before a single word is read

Google, searched 22 September 2026

02What does AI say about you?

Twelve answers out of twelve named him, and these are what they read.

ChatGPT, Gemini, Perplexity and Claude do not browse. They assemble an answer from a handful of sources they already trust, and that handful decides what is said about you.

Every source listed back to you, with how often it was cited
Our own hosted page is among them, quoted back by an assistant
Most people have never seen their own list

Sources cited, and how often

samallcock.com3
companieshouse.gov.uk2
muckrack.com2
padmagazine.co.uk2
x.com2
samallcock.ascribed.ai1
nerdbite.com1

Measured 24 September 2026, four assistants, three questions each

03What do other websites say about you?

Written with you, placed under your name, in a title people know.

Founder profiles and commissioned articles in titles an editor gatekeeps. A record with nothing published behind it gets challenged, and a challenged record does not last.

Commissioned rather than distributed, so it counts as a source
The byline is what joins the article to the record
One piece is enough to make an entry defensible

Campaign Middle East, 4 August 2026

04What does your own website say about you?

Everything above points at this, and it is the only one you keep.

Your own page, your own profiles, and the open records that point back at them. Crunchbase, about.me, Wikidata and Companies House, all saying the same thing as each other.

Your own page, your own profiles and the open records agreeing
Change a job title once and the rest can be made to follow
It is the one address you keep whatever else changes

samallcock.ascribed.ai, the hosted record

Proof

Eleven days, and a panel that was not there before.

Mark Creaser had three decades of public record and no knowledge panel. We built the groundwork underneath it. Same search, one day apart.

No press was placed and no links were bought
The panel now heads the page for his own name
Every step is dated in the case study, including what is unfinished

After · 14 August 2026 · panel present

Ready when you are

£1,500

for the complete record, live inside a month. Or start with one piece from £350 and add the rest whenever it suits.

Check my name, free See what it costs

Individual items and thought leadership articles are on the pricing page. Running a company rather than building a personal record? That is for businesses. Prices exclude VAT.

Questions

The things people ask before they order

How much of my time does it take?

One questionnaire, about twenty minutes, whenever suits you. After that your only involvement is approving articles before they run. There is no call to schedule and nothing to prepare.

How long does it take?

Most of it is live inside three weeks. Listings take a little longer to settle, and search results follow after that.

Is this allowed?

Yes. Paid editing on the wikis has to be declared under their terms of use, and we declare it. Undeclared editing is what gets entries deleted.

Can you guarantee I appear in ChatGPT?

No, and nor can anyone. What we can do is make sure there is something accurate, published and traceable for it to find.

What if there is nothing written about me yet?

That is the normal starting point. It is why articles come first, and why the profile is the cheapest way in.

Can you get something removed from Google?

Sometimes. A profile you control comes down in minutes. A directory listing usually responds to a request. A newspaper is under no obligation at all, and a public register cannot be removed by anyone. The audit tells you which of those you are dealing with before you spend anything, and we never promise a removal.

Will you make anything up to fill the gaps?

Never. Every line we publish traces back to something already on the record. Unsourced claims are the fastest way to get an entry removed.