For founders

Your name and your company pull on each other

Google works through shared records, so whatever attaches to one reaches the other. That works both ways and most people only notice the bad way.

Two fields, no card, nothing to cancel. Your name and one link that is definitely you.

  • The ten results a client sees when they search your name, and which of them can be shown to be you.
  • The people you share your name with, and what comes up for them.
  • A straight answer on whether this work would help you, including when it would not.
Example report checked 20 Aug 2026
8/100
Thin. The company shows and the person does not.
A page you control0
Nothing found at your own name
Places that agree with each other15
Four profiles, and two still name a company you left
Page one for your name10
1 of 10 results can be shown to be yours
Kept currentn/a
Nothing to keep current yet
LinkedIn answered with a sign in wall, so we could not read it. Recorded as not checked, never as missing. A blank on this report always says which of the two it is.

Rowan Whitlock is not a real person and this is not anybody's data. It is what the free report looks like.

Before any of this costs anything. Two fields, no card. See what comes back, free
20 of 21people we audited own less than a fifth of page one for their own name
11 daysfrom nothing to a knowledge panel for Mark Creaser, with no press placed and no links bought
1 hopon the public register is all it takes for a new company to inherit what attached to your last one

This is the screen that decides it

Your name plus the company. Then your name plus your role. Not the phrase that flatters the answer, the one a real person types.

rowan whitlock founder
What comes back today
  • Rowan Whitlock | Halstead Town FCa football databaseRetired in 2016 after 240 appearances.not you
  • Dr Rowan Whitlock, School of Engineeringa university siteLectures on materials science.not you
  • Rowan Whitlock | Crunchbasecrunchbase.comFounder at a company he left in 2021.unclear
No panel on the right hand side.
Google has not settled who this person is.
After the record exists
  • Rowan Whitlock, Founder and Chief Executiverowanwhitlock.ascribed.aiFounder and chief executive of the company he runs.yours
  • Rowan Whitlock | Halstead Town FCa football databaseRetired in 2016 after 240 appearances.not you
  • Scaling hardware outside Londontrade pressWhitlock on why the company stayed in the north.yours
RW

Rowan Whitlock

Founder and chief executive
Role
Founder and chief executive
Company
The company you actually run
Website
rowanwhitlock.ascribed.ai
What it says today

I do not have reliable information about a founder called Rowan Whitlock. There is a retired footballer and a university lecturer with that name, and I cannot confirm a founder, so I would rather say so than guess.

Nothing it was willing to cite
After the record exists

Rowan Whitlock is a British founder and the chief executive of the company he runs, based in Manchester. He previously founded two other businesses. He is not the footballer or the lecturer of the same name.

rowanwhitlock.ascribed.aia public register the trade press
What it says today

No sources were found that identify Rowan by this name. The results below describe different people who share it.

0 sources
After the record exists

Rowan Whitlock is a British founder and the chief executive of the company he runs, based in Manchester. He previously founded two other businesses. He is not the footballer or the lecturer of the same name.

3 sourcesrowanwhitlock.ascribed.ai a public register

Rowan Whitlock is not a real person. This is an example, built the way a real one is built, and the wording on the left is the sort of answer these assistants genuinely give when they cannot tell two people apart. We will not print a real client's answers on a sales page, and we will not tell you what any assistant will say tomorrow. What we will do is show you yours as it stands today.

Why that happens

What comes back instead, in practice.

  • The company, over and over, and almost nothing about the person.
  • A previous company you would rather was not the first thing.
  • A namesake whose results you would not want next to yours.

A record you own is the only part nobody can take.

Press coverage ages. Platforms change their minds. A page at your own name, with the record behind it, is the piece that stays.

Raising, hiring and selling all start with a search.

An investor, a senior hire and a buyer all do the same thing before the first conversation, and none of them tells you what they found.

Sometimes the honest answer is that the company needs the work.

If a previous company is the problem, making you easier to find makes it worse, because it thickens the exact record that carries it. We would rather say so than sell you the wrong thing.

Eleven days from nothing to a knowledge panel for Mark Creaser, with no press placed and no links bought. That is the fastest we have seen, we do not promise it, and it is dated.Measured, ours, dated

The fixes, in the order that matters

Ranked by what moves first, not by what costs most. The free one is marked free, because if every row claimed to be hard you would not believe the ones that are.

  1. 1

    A page at your own name

    Everything else points at this, so it goes first. It carries the small hidden labels a search engine reads to tell one person of your name from another.

  2. 2

    The record other places point back to

    One entry, every claim sourced to something already published, holding the job title you settled on. This is the part search engines and assistants read back.

  3. 3

    Two more places carrying the same details

    No single listing counts for much. Several agreeing is what makes a search engine confident it has the right person.

    In the £1,250 setHave us do it
  4. 4

    Matching handles, and a link back from each

    Genuinely free, and an evening's work. We are telling you so because if every row claimed to be hard you would not believe the ones that are.

    FreeDo it yourself

Not sure which of those you actually need? That is what the free one tells you, and it is the only way to find out without guessing.

See what comes back, free

How it is done

Five steps, about a fortnight. You approve every word before anything is published.

  1. 1

    Settle one name and one job title

    Whichever version you want treated as the real one. Everything after this copies it.

  2. 2

    Build the page you control

    At your own name, carrying the labels a search engine reads.

  3. 3

    Join up what already exists

    Your profiles, your firm, your Companies House record, all declared as one person rather than several who share a name.

  4. 4

    Get other places to agree

    Independent listings carrying identical details.

  5. 5

    Keep it true

    Titles change and firms change. A record right in March and wrong by June is worse than none.

None of that starts until you have seen the report and said yes.

See what comes back, free

What it costs

Bought separately these come to about £1,500, so the set is the cheaper route. The three month refund attaches to the set.

Where most people start

Your own page

£350
  • A page at your own name
  • The hidden labels a search engine reads
  • Your checklist, with a guide for every row
Order this
The one that does the work

The record

£750
  • Everything in the page
  • The entry search engines and assistants read back
  • Every claim sourced to something published
Order this
The refund applies to this one

The full set

£1,250
  • Everything above
  • about.me and Wikitia, carrying the same details
  • Your first piece of independent coverage
  • Refunded in full if no panel appears in three months
Order this

What we will not do

  • We will not promise you a knowledge panel. Google decides when one appears and publishes no rule for it. We guarantee the money back instead.
  • Write a word about you that is not already published somewhere we can point at.
  • Put anything live before you have read it and said yes.
  • Charge you for the rows you can genuinely do yourself in an evening. They are marked free above.

Questions we get asked

What if the problem is my old company, not me?

Then we say so and we do not sell you the personal set. Strengthening your own record makes that case worse, because it thickens the exact record carrying the problem. The work is on the company, it is advice rather than a fixed price, and it starts with a conversation.

Can you guarantee a knowledge panel?

No, and nobody can. Google decides when one appears and publishes no rule for it. Anyone who promises you one is selling something they do not control. What we do instead is refund the full set if none appears within three months, which is the only honest way to put a number on it.

Is this SEO?

No. SEO is about ranking pages for searches about a subject. This is about what comes back when somebody searches a person, which is built from what is published about you and whether it all agrees.

How long does it take?

The page and the record take about a fortnight. Whether a panel follows, and how quickly, depends on how much is already published about you. We tell you what we think after the free audit, before you pay anything.

What do you need from me?

Your job title exactly as you want it written, a photograph you own outright, and any professional memberships. The rest comes from public records.

Start with the free one

Your name and one link that is definitely you. We will show you what comes back today, what we could not check, and what we would do about it.