The box on the right of Google when you search for somebody established. It is not a page anybody builds and it is not for sale. Google assembles it once it is confident it knows who you are. Here is what makes it confident, and how to find out how close you already are.
Check my name, free See what produces oneThe free audit shows what Google currently holds about you and which pieces are missing. No payment, and no obligation.
Less glamorous than people expect, and this is the whole method.
There is no form, no application and no supplier relationship. Google builds the panel from a record it holds about a person, and shows it only when it is confident enough that the person exists and is who the record says. Any company guaranteeing you one is selling something they do not own.
A page at your own name carrying the hidden labels. Your site is you talking about you, so it cannot be the thing that confirms who you are, but it is where the facts are stated plainly enough to be checked.
A Wikidata entry, sourced, pointing back at your page and with your page pointing at it. That two way link is what turns a claim into a record. It is the anchor, and it is the row most people have never heard of.
Every profile saying the same job, the same employer and the same spelling. This is the free part, it is an evening's work, and it is the one most often skipped.
Mark Creaser is the one client we are able to name, with his written permission.
No press was placed. No links were bought. What changed was a Wikidata entry, a page carrying the hidden labels, and one job title agreeing everywhere it appeared. The facts his panel shows exist in a form Google can read in exactly one place: the record we built. That is the argument, and it is why we do not sell coverage volume as the route to a panel.
The second column is not a list of things that work badly. It is a list of things that do close to nothing for this particular outcome, and all of them get sold.
To set it up: your own page, your Wikidata entry, Crunchbase, about.me, Wikitia and one article placement, every claim sourced and every word approved by you before it goes anywhere. Then £1,000 a month, and not a penny of it until a knowledge panel appears for your name. You do not have to argue the case or tell us it has happened, because we are watching for it ourselves. Cancel any month.
We aim to get you one, and we put money behind that aim. Google decides when a panel appears, using signals it does not publish. Some people get one in a fortnight, and we cannot tell in advance how long yours will take.
So we back the aim with money. The £1,000 a month does not start until a panel has appeared for your name, so if one never does, you never pay it.
There is nothing to buy. No form, no application, no account manager at Google. What is for sale is the work that makes Google confident, which is a different thing and is worth being precise about, because the people selling panels are relying on the distinction being blurred.
No, and this is the most expensive misunderstanding in the subject. Mark Creaser had no Wikipedia article. The Wikidata bar is far lower than Wikipedia's and it is the one that matters here.
What it actually takes to get a Wikipedia page covers that separately, if it is what you are really asking.
Common, and it is usually the real problem rather than the panel itself. If a musician or a footballer holds the box for your name, nobody can move them and we will not pretend otherwise.
What can change is what comes up when somebody searches your name with your company or your role attached, which is what people actually type. Almost nobody is looked up by name alone.
No. You can claim it, and it is worth doing, but claiming is influence rather than control: it lets you suggest corrections and propose a featured image. Google reviews everything and decides.
The photograph is worth a warning. If there is no picture in the record, Google picks one, and it will pick something. One of our own clients ended up with a still from a video. A picture you own outright, in the record from the start, is the fix.
The work is mostly done inside three weeks. When Google acts on it is not ours to schedule, which is exactly why the monthly starts when a panel appears rather than on a date we would be inventing.
It happens, usually when the record behind it stops agreeing with itself, which is what a promotion or a rebrand does. That is what the monthly check is for, and it is the honest reason a record is something you keep rather than something you buy once.
The audit takes minutes. It shows what Google holds about you today, whether a Wikidata entry exists, whether your profiles agree with each other, and which of the three pieces you are missing.
Check my name, free