Pricing

Two ways to do this

Same work, same end result, and we do all of it either way. The only difference is how fast it lands and what we are willing to promise.

Guaranteed

Sorted in a month

£1,250once

Everything built and live inside a month. Then we watch it, and so can you.

The promise

Built in a month. Then if no Google knowledge panel has appeared within three months, you get every penny back. Nobody can make Google produce one, so we carry that risk rather than pretend we control it.

Start now
Excludes VAT
Cancel any time

Spread over a year

£125a month

The same things, built one at a time. Stop whenever you like and keep what has already been done.

Month 1Your page
Month 2Your record
Month 3Your listings
Month 4Your article
ThenChecked every month
Start monthly
Excludes VAT. No minimum.

Five things, and you can point at every one of them

Not a strategy and not a retainer. Five things that either exist or do not, each with an address you can send to somebody.

01

A page about you, at your own address

Yours. It stays up whether or not you carry on paying us, because taking it down would break the very thing you bought.

02

Your details in the reference file Google reads from

The same one ChatGPT, Gemini and Perplexity read. This is the piece that produces a panel, and the piece almost nobody has.

03

Your listings, all saying the same thing

Crunchbase, about.me and Wikitia, set up and made to agree with each other and with your page. Disagreement is what stops a name settling.

04

One article about you, in a real publication

Written properly and published under your name. More on how that works below.

05

Somebody checking every month that it holds

Titles change, sites go down, a promotion breaks the agreement everywhere at once. We find it and fix it before you notice.

About the articles

This is the part people assume is PR, and it is not. A press release is something you send. An article is something somebody publishes with your name on it.

What we write

Thought leadership. An argument about your own industry that you are qualified to make and most of your competitors are not. It has to say something, because a piece that says nothing gets read by nobody and linked to by nobody.

Interviews and Q and As. Where the story is you rather than the argument. How the business started, what changed, what you would tell somebody doing it now.

Where it goes

Real publications with real editors, in your sector. We place where the readership is plausibly your customer, because a citation from a title that would credibly cover you is worth more than one from a title that would not.

Those sites are indexed by Google and read by the AI assistants, which is the whole point: it becomes something they can find and quote when somebody asks who you are.

How it actually works

We research it. We read your site, your filings and anything already published about you, and we build the piece from that. You are not sent a form or asked to supply links.

Then we check every figure against its original source. On the last one we did, three statistics the client had been publishing for months did not survive that check. They came out. It is your name on the piece.

What you do

Read it, and say yes. Usually one round of changes. Nothing is submitted anywhere until you have approved the words, because your name is on the byline and the last word has to be yours.

Pay as you go

Already have some of this? Take one piece, or three. We still do the work, it just is not a whole record, and there is no guarantee attached because the refund depends on the whole thing being finished and holding together.

£350

Your page

At your own address. Yours, and it stays up.

£250

Your record

The reference file Google and the AI assistants read from.

From £100

An article

Thought leadership or an interview, published under your name.

£150

Crunchbase or about.me

Set up, and made to agree with everything else. Each.

£350

Wikitia

Harder than it looks. Gets declined or published wrong when people try it alone.

£12.95

Checked monthly

A month. Add it to anything above, or stop it whenever.

What you do not get

No guarantee. The refund is on the managed route only, because it depends on the whole record being finished and holding together. One piece on its own cannot carry that promise, so we do not pretend it can.

The arithmetic, in the open

All of it bought piece by piece comes to about £1,500. Managed is £1,250 and carries the guarantee. If you want everything, this is the expensive way round and we would rather say so than let you find out.

Pick pieces

Two things we will not sell you

A Wikipedia article

£1,500, when it opens

It opens on a published rule: three independent significant sources across six months, one of them national. Below that an article does not survive their editors, and a deleted one is worse than none. Paid editing is declared under the Wikimedia terms of use.

A knowledge panel

On appearance

Google decides whether to make one and nobody controls that. Anyone who tells you otherwise is selling. We carry the risk instead, which is what the refund on the managed route is for.

Prices exclude VAT, which is added at checkout where it applies. Nothing renews on its own except the monthly, which you can stop yourself at any time from your own dashboard. Your page stays published either way.