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Your company and you

When your old company follows you to the new one

This is the one case where our own flagship product is the wrong first move, and it is worth being direct about that rather than selling it anyway.

The public register publishes, for every company officer, the full list of companies they are or have been an officer of. Free, structured, and trivially followed in either direction.

The earlier company whatever attaches to it stays attached The founder The new company inherits it in one step off the register published published building the founder up makes the MIDDLE denser, which is the link you wanted weakened. the fix is to describe each company on its own attributes instead
One person, two companies, one published link between them. Anything attached to the left hand company is one step from the right hand one.

So a person who has run more than one company is a shared point between them. Anything attached to the earlier one reaches the newer one through that person, without anybody doing anything deliberate.

Why the obvious fix makes it worse

The instinct is to build the founder up: a strong personal page, a sourced record, profiles that agree. That is our own flagship product and on this specific problem it is the wrong first move.

That work makes the person a denser, better described, more confidently identified point in the middle. The link carrying the thing you want separated is the link being strengthened.

You would be paying to make the connection you want weakened more legible.

We have turned this work down on that basis, and it is in the project record as a standing rule rather than a one-off judgement.

What actually helps

Make the company stand on its own attributes rather than on its founder's.

Concretely:

  • The company's own number, stated on its own site, which no other company shares.
  • Its own address, its own telephone number, its own description of what it does in words a customer would use.
  • Its own sources: coverage, directory entries and register data that name the COMPANY rather than the founder.
  • A clear statement of what it does that does not lean on the founder's biography to make sense.

The founder work is not cancelled, it is sequenced. Once the company is independently described, strengthening the person stops being the thing that carries history across.

What we will not do

We will not get a dissolved company removed from the register, because it cannot be and should not be. It is a public record and it is accurate.

We will not advise anybody to obscure a directorship. Beyond being pointless against a free public register, it is the kind of advice that costs a client far more than it saves if anybody notices.

And we will not sell a personal record to somebody whose actual problem is this. That is the whole reason this page exists.

What this page is based on

The recurring pattern across company engagements in 2026. The public register names every company a person has been an officer of, with dates, free to read, and that link is one step from either company to the other.

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