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What AI assistants say

Can you change what AI says about you?

You cannot make an assistant say a sentence. You can change most of what it reads before it writes one, and on the runs we have done that is where nearly all the leverage is.

The thing that is not available

There is no form. No assistant takes submissions about individuals, there is no account to claim, and there is no setting that makes one say a particular thing about you.

Anybody offering to make an assistant say a specific sentence is selling something they do not have. It is worth being blunt about that, because this is a new enough market that the claim is being made.

What is available, sorted honestly

Take the sources that actually get cited and sort them by what you can do about each one. On our runs the result is more encouraging than people expect.

Yours today Your own site Profiles you hold Anything you publish FREE, THIS WEEK Correctable Public registers Directories, review sites Open databases and wikis SLOWER, EACH ITS OWN WAY Neither Press coverage Other people's writing Anything about you by somebody with no reason SMALLER THAN THE FEAR most of what actually gets cited sits in the first two columns
The cited sources, sorted by what a subject can actually do. Most of what gets relied on is either yours to edit or somebody's to correct.

Three groups:

  • Yours to edit today. Your own site, the profiles you hold the password to, and any page you publish.
  • Somebody else's, but correctable. Public registers, directories, review platforms, open databases and open encyclopaedias. Slower, and each has its own process.
  • Neither. Press coverage, other people's writing, and anything published about you by somebody with no reason to change it.

The third group is real and it is smaller than the fear of it. The first two cover most of what we have seen cited.

The order that works

Start with the first group, because it is free and immediate. One job title, one company name, one spelling of your own name, everywhere you control. Ranking for your own name covers the same ground for search, and it is the same work.

Then a page of your own that states the plain facts: who you are, what you do, which company, and the company number if you have one. On our own founder's reading three of four engines cited pages he owns, which is the only direct evidence we have that this step reaches these systems.

Then the correctable group, one at a time, starting with the ones that came up in your own reading rather than a generic list.

What we will not tell you it does

We will not tell you this makes an assistant say something particular, or that it works to a timetable. The models change and so do their habits about what to rely on.

What it does is change what is available to be read, which is the only part of this anybody can act on, and it is the same work that makes a record hold together in search. That overlap is the reason we do not sell it as a separate thing.

What this page is based on

Hosts cited across real runs in September and October 2026. Sorted by whether the subject could edit them directly, get them corrected, or neither: the great majority fall into the first two.

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